Learn How to Attract Marketing Talent

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Recruiting top marketing talent is not just about offering a job—it’s about creating an environment that appeals to skilled professionals. As a hiring manager, understanding what factors attract marketers can significantly enhance your ability to recruit and retain top talent for your organization and give you a competitive advantage. Let’s dive into four key factors that influence marketers and review actionable strategies for hiring highly qualified talent.

Social Proof & Employee Branding

As any good marketer knows, social proof often convinces people to buy a product or service. This goes for hiring, too! Leveraging social proof as a recruitment tool can have a significant impact on candidate engagement and employee retention. Positive commentary on employer review sites, active employee engagement on social media platforms, and showcasing employee events and testimonials can all contribute to building a strong employer brand.

When candidates see evidence of a supportive and rewarding work environment, they are more likely to be attracted to your company.

Technology & Innovation

Top marketing talent is drawn to technology and innovation. Forward-thinking companies that provide access to cutting-edge tools and platforms demonstrate commitment to staying ahead in the rapidly evolving field of marketing. Whether it’s advanced analytics software, marketing automation platforms, or AI-driven solutions, investing in technology can enhance efficiency and effectiveness in marketing campaigns.

Moreover, fostering a culture of innovation where employees are encouraged to experiment with new ideas and approaches can be highly appealing to creative marketers. Demonstrating a willingness to adapt and evolve with the latest trends and technologies can set your company apart and offer a competitive advantage.

Work-Life Balance

Marketers often work long and odd hours and spend a lot of their free time staying current on trends and learning new technologies. Consider offering perks that promote work-life balance to offset the demands of the job. For example, if employees work brand events and sales activations, or put in additional time for product launches, consider offering comp time in addition to standard PTO. Furthermore, flexible schedules and remote work are becoming the industry norm so including these benefits should be part of your standard package.

Promoting benefits and perks that support work-life balance shows that you respect employees and care about their well-being. Marketers often leave jobs due to burnout, so advertising work-life balance will help attract high-quality talent.

Consider Part-Time Positions & Consultants

In today’s gig economy, many marketers value the flexibility and variety that come with part-time or consulting roles. By offering opportunities for part-time work or engaging with freelance marketers and consultants, you can tap into a diverse pool of talent with specialized skills and expertise. This approach allows your organization to access specialized talent on an as-needed basis, enabling you to scale marketing efforts up or down more efficiently in response to changing business needs.

Partnering with a reputable staffing firm can streamline your contingent workforce by managing the back office components such as onboarding, timecards, payroll, and benefits, as well as save you administrative time and free up your marketing budget.

Attracting and recruiting highly qualified marketing professionals requires a strategic approach. Partner with Top Stack to assess your competitive advantage, source talent, and reduce the time to hire. Top Stack specializes in connecting employers with a vast network of marketing talent. We prioritize building long-term relationships with our candidates—connecting you with both active job seekers and passive candidates who are waiting for the perfect job to find them.

Contact us now to see how we can elevate your team!

Learn How to Attract Tech Talent

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Today’s leading companies are prioritizing recruiting and retaining tech talent to help drive innovation and growth. Regardless of industry, tech professionals are a highly sought-after subset of the workforce. However, building an adequate tech team remains a challenge due to immense competition and the ever-changing nature of technology itself. Organizations must build an aggressive hiring strategy to attract top talent and stay ahead of the curve. In this blog, we’ll explore the factors that influence a tech candidate’s decision-making and effective strategies to appeal to top-tier talent.

Flexibility

A flexible work environment has replaced compensation as the driving factor in job seekers’ decision-making, especially in the tech sector. Now that companies have mostly caught up to one another in terms of compensation, workers are looking for other perks to help decide their next career move.

Flexibility may look different based on an organization’s structure, but it primarily includes a combination of a hybrid work model, alternative work hours, and more autonomy when choosing projects. An Indeed Talent Report states, “hybrid working arrangements requiring at least three days in the office lead to stronger retention.”

Compensation

According to a Dice Tech Salary Report, salary growth slowed down in 2023, with the major US tech hubs feeling this effect the most. Despite this leveling-out, it’s still important for employers to offer at or above market compensation to remain competitive as some areas of the country such as a Philadelphia, PA, San Antonio, TX, and Orlando, FL saw salary growth.

Due to cost of living challenges, workers are leveraging remote work and relocating to more inexpensive areas. While flexibility may be the most important factor in hiring tech talent, do not trade high compensation for remote work as this has been found to lead to increased turnover. Companies that offer fair compensation that is aligned with skills and experience will remain competitive and attract more qualified talent.

Innovation & Purpose

If your organization cannot rely on flexibility or compensation, your recruitment strategy should focus heavily on your company’s innovation and purpose. Even without a lofty mission statement, a company can appeal to job seekers by communicating how their role will play a significant part in a project or help propel the company forward. Additionally, offering the opportunity for professional growth and tasks that allow employees to hone their skills can be a very attractive offer to job seekers of all levels. In fact, the Society for Human Resource Management (SHRM) reports that 41 percent of employees say they left their jobs due to limited career progression.

Efficient Interviewing

Lastly, an underrated yet highly effective recruitment strategy is simply having an efficient interview and feedback process. Tech talent goes on and off the market so quickly that it’s imperative that your organization have an equally fast interview process. To avoid top tech talent getting picked up by your competitor, develop an interview model that is limited to 1-2 rounds of interviews to access technical skills and personality and a responsive feedback loop between candidates, managers, and HR. Creating a respectful hiring process will help cultivate a strong employer brand for your organization.

Attracting and recruiting highly qualified tech professionals requires a strategic approach. To assess your competitive advantage, source talent, and reduce time to hire, consider leveraging the expertise of a reputable staffing firm. Top Stack specializes in connecting employers with a vast network of tech talent. We prioritize building long-term relationships with our candidates, so we can connect you with active job seekers and passive candidates who are waiting for the perfect job to find them.

Contact us now to see how we can elevate your team!

How Staffing Agencies Save Companies Time and Money

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Finding the right talent for your business can be a daunting and time-consuming process. Employers often face challenges such as difficulty in attracting qualified candidates, reviewing resumes and conducting reference checks, facilitating a complicated interview process, and managing the legal and administrative aspects of employment. Partnering with an experienced staffing agency can alleviate this stress. Let’s explore why employers should consider leveraging the services of staffing agencies for their hiring needs.

What is a Staffing Agency?

A staffing agency serves as a bridge between businesses seeking to fill vacant positions and qualified job seekers. These agencies specialize in recruiting candidates for various types of employment, including temporary, temp-to-hire, and direct hire positions. They utilize their expertise and resources to match the right candidates with the right job opportunities.

The Staffing Agency Process

To fully understand the benefits of using a staffing agency, you’ll need to become familiar with their process.

  1. Job Qualification: Once an employer reaches out to a staffing agency with their hiring needs, the agency will typically request a “qualification call” with the hiring manager and other stakeholders to learn about the company’s mission and culture, the job requirements and responsibilities, the personality of the team or department, position compensation and benefit parameters, hiring timeline and interview process, and more. If needed, the agency can help craft a job description and advertise the position while keeping the employer confidential. 
  1. Candidate Sourcing & Vetting: Next, the agency will source high-quality candidates through many channels, most notably from their exclusive database of candidates with whom they have built long-term connections. A recruiter will screen the candidates to determine if their skills, personality, and job search parameters align with the role. As requested, the agency can also administer skill assessments, reference checks, certification verifications, and social media audits. 
  1. Candidate Presentation: Only the most qualified candidates are presented to the employer for review. The agency will provide the hiring manager with a shortlist of candidates, along with cleanly formatted resumes, a brief explanation of why the candidate aligns so well with the position, and any additional vetting documentation.
  1. Interview Management: Once a manager has narrowed down which candidates they would like to get to know further, the staffing agency can manage the entire interview process. They will coordinate schedules and communicate details, provide access to video interviewing technology, help determine interview questions and structure, and handle sharing feedback between the interviews and candidates.
  1. Offer & Onboarding: When a candidate is selected to fill the role, the staffing agency can manage as much of the offer and onboarding stage as the manager prefers. If the employer is hiring a temporary worker, the agency handles all the administrative tasks associated with hiring, such as contracts, background checks, payroll, benefits, and taxes.

Advantages of Using a Staffing Agency

Now that you know what to expect, here’s what you stand to benefit from partnering with a staffing agency.

  • Fast Hiring: Staffing agencies streamline the hiring process, saving time and effort for employers. The primary goal of the qualification call is to get a holistic understanding of the company and job so that recruiters can quickly match a candidate’s skill set and personality to the role and facilitate a great connection. The top candidates that get presented to the client for review have already been vetted to ensure their hard and soft skills, location and commute, compensation expectations, and lifestyle and personality all align with the position. This means when the manager selects an individual to interview, they are spending their time getting to know a highly engaged and well-qualified candidate who is prepared to move quickly should they earn an offer.
  • Reduced Workload & Risk: By outsourcing hiring responsibilities to a staffing agency, employers can free up their internal resources to focus on core business activities. This reduces the burden on existing staff and increases overall productivity. The staffing agency handles the brunt of hiring tasks, including sourcing and recruiting, reviewing all candidate resumes and applications, performing pre-screening calls, coordinating interviews, and managing the flow of communication and feedback loop. For contractors, the agency will handle all new hire paperwork, background checks and related compliance, and timecard management. They also assume many legal and financial responsibilities, reducing the risk for employers. From payroll tasks to compliance with employment laws, agencies handle various aspects of employment, mitigating risks for employers.
  • Flexible & Specialized Hiring: Staffing agencies provide flexibility in hiring, allowing employers to adjust their workforce according to fluctuating business demands. Whether it’s short-term projects or seasonal peaks, agencies can quickly provide qualified temporary staff. For niche roles requiring specific skills, staffing agencies offer specialized expertise. They have access to talent pools with niche skills and can efficiently match candidates with specialized job requirements.

Top Stack offers valuable resources for employers seeking efficient and effective hiring solutions. By leveraging our expertise and resources, you can streamline the hiring processes, access specialized talent, and reduce administrative burdens. Top Stack specializes in connecting employers with a vast network of pre-qualified talent in Finance & Accounting, Technology, Marketing, and Supply Chain positions.

Contact us now to see how we can elevate your team!

Why Your Job Post Isn’t Attracting Qualified Applicants

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In today’s competitive job market, attracting qualified talent is no easy feat. If you find yourself scratching your head wondering why your job opening isn’t getting the attention it deserves, you’re not alone. Let’s take a look at four of the reasons behind this common challenge and explore strategies to optimize your recruitment efforts.

1. Ineffective Job Description

A primary reason your job opening may be falling flat is an unclear or unappealing job description. Candidates want to clearly understand the role, responsibilities, and expectations. Be sure to also highlight the benefits and perks that the job or the company offers, such as growth opportunities, travel and meal stipends, and insurance and retirement plans.

2. Lack of Competitive Compensation

In today’s job market, compensation is a significant factor influencing a candidate’s decision to apply for a position. If your job opening offers below-market compensation, you’re likely losing qualified candidates to your competition. If you can’t compete with salary alone, consider marketing your total compensation package comprising of all forms of pay and benefits, including base salary, overtime pay, bonuses, commissions, the value of benefits, and any other cash or non-monetary compensation.

3. Limited Visibility

Even if you have the first two common challenges covered, if your job can’t be found by your target audience, you won’t attract qualified candidates. Maximize reach by listing your job on a variety of platforms, including job boards and social media. If your position is niche, consider where your audience typically spends time, either in real life or on the internet; attend industry-specific networking events and join online forums to authentically connect with talent.

4. Lengthy or Complicated Application Process

According to the Society for Human Resource Management (SHRM), 92% of applicants do not finish online applications. A cumbersome application process is a significant deterrent for potential candidates. Consider applying to your own job to learn the candidate experience, and then streamline your application process to make it more user-friendly and efficient. Avoid unnecessary steps such as having to create an account or requiring redundant information to be entered that can be found on the applicants’ resumes.

Attracting qualified talent is a multifaceted challenge that requires a strategic approach. Leveraging the expertise of a reputable staffing firm to determine why you’re not seeing results can be a game changer for your recruitment strategy. Top Stack specializes in connecting employers with a vast network of pre-qualified talent in Finance & Accounting, Technology, Marketing, and Supply Chain positions. Our team of recruitment experts will help you craft an attractive job description, provide market research to ensure your salary and benefits packages are competitive, and get your job in front of the right talent—fast and efficiently.

Contact us now to see how we can elevate your team!

Learn How to Attract Finance & Accounting Talent

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Attracting and recruiting highly qualified finance and accounting professionals is crucial for an organization to grow and thrive in today’s fast-changing economic environment. Strong candidates within this sector can get upwards of thirty recruitment messages a week, so it’s critical that your company can stand out from your competition. Let’s explore what factors influence a candidate’s decision-making process and effective strategies to appeal to top-tier talent.

Compensation, Perks & Benefits

If your company hasn’t reviewed its compensation packages lately, you may be losing in-demand talent to your competition. Offering top applicants an above-market salary and adding 5 percent to 15 percent for graduate degrees and professional certifications will help you attract and retain quality hires which saves you money in the long run. Performance bonuses are also common in these positions.

Competitive compensation is crucial, but additional perks and benefits can set your organization apart. As a standard, your company will want to offer medical insurance and a retirement plan. Consider other perks such as flexible work arrangements, and generous vacation policies, tuition reimbursement or continued learning stipends, gym and wellness memberships, employee discounts, and employer-sponsored charitable gift-giving.

Keep in mind that if you’re recruiting talent out of public industry, these individuals often earn high base salaries early in their careers, as well as earn annual bonuses. Attracting these candidates may require a different strategy.

Work-Life Balance

Creating a culture that embodies a healthy balance between personal and professional lives will always be attractive, especially to younger generations who are often seeking a more well-rounded lifestyle. Cultivating a work-life balance can be done by offering a combination of a hybrid work schedule, flexible work hours, and floating holidays.

For the finance and accounting sector, an increased work-life balance is most often sought after by those leaving public accounting for industry accounting. Public accounting is known for being a higher-stress environment with limited flexibility. By contrast, private industry is typically considered to have a lower-stress environment with flexible working conditions, especially compared to the high travel requirements that often comes with public accounting jobs. If you’re seeking candidates with a public accounting background, consider highlighting your company’s work-life balance and flexibility to attract high-quality talent.

Opportunities for Growth and Advancement

Highly qualified finance and accounting professionals are known to be ambitious and often seek opportunities for continuous growth in their careers. To attract these types of candidates, organizations need to emphasize professional development programs, mentorship initiatives, and defined career paths.

To appeal to growth-oriented individuals, communicate how the role contributes to the organization at large and how they can make a meaningful impact on the company’s success. Highlighting success stories of employees who have advanced within the company can be a powerful recruitment tool.

Technology and Innovation

Demonstrating a commitment to innovation by investing in cutting-edge financial technologies and providing training opportunities for employees can attract finance and accounting professionals looking to work with the latest tools and methodologies.

Fintech has given rise to many new roles that are now in high demand. These professionals thrive in environments that encourage experimentation, collaboration, and quick decision-making. Employers looking to invest in these emerging roles should emphasize that their culture values creativity and adaptability. A willingness to embrace change is an attractive factor to young talent who are looking for professional opportunities to use their skills for progress.

Attracting and recruiting highly qualified finance and accounting professionals requires a strategic approach. To assess your competitive advantage, source talent, and reduce time to hire, consider leveraging the expertise of a reputable staffing firm. Top Stack specializes in connecting employers with a vast network of pre-qualified finance and accounting talent. We prioritize building long-term relationships with our candidates, so we can connect you with not only active job seekers but also passive candidates who are waiting for the perfect job to find them.

Contact us now to see how we can elevate your team!